Product Explainers: Why Video Content is Your Best Friend

In today’s fast-paced digital world, product explainer videos have become an essential part of any business’s marketing strategy. These videos can be simple animations, whiteboard sketches, or live-action videos, but no matter the format, they are a powerful tool for businesses to connect with their audience. Did you know that over 80% of businesses say that video has helped them increase their website traffic and customer engagement? In this blog post, we will explore the various benefits of using video production for product explainers and how it can help your business increase conversions and sales.

Video is more engaging than text:

We’re living in an era where people consume a lot of information on the internet. From blog posts to tutorials, it’s tough to make your content stand out from the crowd. Using video production for product explainers ensures higher engagement rates because videos are more memorable and interesting than text. Video is a more personal way to showcase your product’s features and benefits. It helps in catching and keeping the viewers’ attention longer, thus increasing the chances of a call-to-action being interacted with.
The power of visual storytelling  is often overlooked by busy businesses, but the benefits are unparalleled.

Video creates trust and authenticity:

Product explainers deliver information about your product’s features in an easily understandable way. People tend to believe in what they see and hear, and a video provides both visuals and audio easily digestible information. Consumers are more likely to trust and perceive the video’s content as authentic if it’s narrated by a person rather than reading endless product descriptions. Additionally, videos can help showcase the brand’s personality, which in turn humanises the business.

Improves search engine optimization (SEO):

Video has a higher chance of appearing on the front page of SERPs (Search Engine Results Pages) compared to text. Search engines give preference to video content when indexing websites. Many successful businesses have reported higher click-through rates (CTR) on video thumbnails than plaintext snippets. This means that incorporating a product explainer video on your website, social media, or YouTube channel can help drive more traffic to your website, increasing your brand’s visibility and online presence.

Cost-Effective:

While video production may seem costly, it’s a one-time investment that can benefit your business long-term. Product explainer videos are shareable on social media channels or via a link in a company’s email signature. With wider outreach, videos can lead to higher customer engagement, which, in turn, can boost sales.

Encourages social sharing and easy accessibility:

In the age of social media, videos are highly shareable and can reach a broad audience within seconds. Product explainer videos that are engaging can go viral quickly and are often shared among friends on social media. Not only that, but videos can also be easily accessed on customers’ smartphones or tablets at any given time. This means that your product explainer videos can be viewed by customers whenever and wherever they want, making it easy for them to learn about your product.

Videos on social media also help you to stand out from the crowd and eclipse the competition. With so much content being shared on a daily basis, fun and engaging videos help to break up the same monotonous content, and viewers often land on videos and stick with them.

Conclusion:

Video production has become an imperative tool for businesses to connect with their audience and increase conversions. By producing a product explainer video, businesses can showcase their product’s features and benefits in an innovative and exciting way. With higher engagement rates, enhanced trust, and authenticity, SEO benefits, and wider reach, videos have become an essential part of any business’s marketing strategy. Therefore, businesses should invest in video production for a robust digital presence, create brand awareness, and ultimately, drive more sales.

If you’re interested in having a simple no obligation discussion to decide whether a video piece for your product release or explainer is right for you then get in touch with us here.